KPI - Measuring Client Growth Rate

Measuring your Client Growth Rate helps the Firm to focus its business development spending accordingly.  Client Growth Rate is a simple measurement to determine if your firm's client base is growing or whether your growth in revenue has all come from existing clients. Your Client Growth Rate is the ratio of the number of clients in which the firm handled its first matter in the past 12 months to the total number of active Clients (Clients where a Matter was handled in the past 2 or 3 years).